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Spending on advertising using digital media channels now makes up more than 10% of overall worldwide advertising spending. The economic downturn impacted upon the growth of overall advertising spending in 2009, however 2010 is expected to see small signs of recovery, particularly from Asia Pacific. Digital marketing remains a growth area, as marketers shift towards new advertising methods at the expense of traditional formats. This report provides an overview and analysis of Digital Media marketing with a focus on two of the key digital advertising platforms - Internet and Mobile.
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